TNDC Supports Anti-Bullying Campaign on Pink Shirt Day

The TNDC office team donned pink to take a stand against bullying on Pink Shirt Day on February 22, 2017, as part of a Canada-wide initiative.

TNDC staff from the head office wearing t-shirts to support Pink Shirt Day on February 22, 2017.

Bullying is a major problem in our schools, workplaces, homes, and over the internet. Each year on Pink Shirt Day, Canadians across the country at work and schools wear pink t-shirts to symbolize that we as a society will not tolerate bullying anywhere.

A close up of the Pink Shirt Day t-shirt image to take a national stand against bullying.

The initiative shows victims of bullying they are not alone, there are people who care, and there is help and support available. The simple act of wearing a shirt can start conversations that can be a big step towards healing and helping.

The pink shirt idea comes from two compassionate Nova Scotia high school students back in 2007. When a fellow student was being bullied for wearing a pink shirt, they decided to take a stand. They bought pink shirts to give to fellow students to show their support for the boy who was being bullied simply for wearing a pink shirt.

Inspired by the story, a small group of citizens embraced the concept and had t-shirts made. The concept gained momentum and became a national initiative. Proceeds from the purchase of t-shirts fund programs that support children’s healthy self-esteem organizations to teach children empathy, compassion and kindness towards both others and themselves.

Learn more about the initiative by visiting

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